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What is customer analytics?

Customer analytics has been one of the buzzing topics amongst executives for the last decade or so. But do we really understand what customer analytics is? What is the journey of customer analytics? And what is the benefit of a customer analytics program? Companies are growing at a fast pace and it is becoming a challenge to track down every customer in terms of needs and behavior. 90 % of executives believe that an average of 14% of annual revenue is being lost because they do not possess the ability to act based on the customer data. I3C is helping companies leverage their data through customer analytics for increasing business value and for maximizing sustainable growth. Analytics is a journey; it all starts by discovering a business problem and then looking into the data to understand the drivers. For a better understanding of analytics, we must first understand what the different stages of an analytics journey are.Descriptive analytics – “What happened?” Descriptive analytics …

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